Examining and Evaluating Immunity Booster Prices in India
A recent study showed that between June 2020 and May 2021, Indians spent approximately 15,000 crore on immunity boosters. Though immunity-boosting supplements have been popular for many years, sales skyrocketed in the aftermath of the COVID-19 pandemic. With that, came questions about immunity booster prices, factors that affect pricing, and the best products available in the market.
Since cost and quality are two of the most crucial factors that determine buyer decisions, having transparent information on the matter is necessary.
A Look at Immunity Booster Prices in India
A quick search on Google will tell you that immunity booster prices in India are fairly varied. The average price hovers between INR 300 to INR 1000 per bottle. However, the top Nutraceutical brands focus on making high-quality immunity boosters more affordable and accessible to people of all backgrounds and financial strengths.
Let us briefly compare a few popular immunity boosters, what they offer, and their pricing. This should give you an idea of what the current immunity booster market has to offer.
| Product Name | Product Description | Pricing |
|---|---|---|
| Absowell Immunity Enhancer Capsules | The capsules are packed with 100% natural ingredients such as purified bioactive Beta 1,3/1, Selenium, 6-glucan, Vit D and Zinc. | INR 475 per bottle (60 capsules) |
| Herbalvilla Immunity Booster for Adults | The capsules are made of Tulsi, Giloy, Ashwagandha, and 11 other Ayurvedic herbs. It is a daily supplement containing vital nutrients, minerals, and vitamins. | INR 349 per bottle (60 capsules) |
| Herbalvilla Immunity Booster for Adults | The capsules are made of Tulsi, Giloy, Ashwagandha, and 11 other Ayurvedic herbs. It is a daily supplement containing vital nutrients, minerals, and vitamins. | INR 349 per bottle (60 capsules) |
This is just a tiny fraction of the wide variety of immunity boosters available in the market. However, it should give you an idea of what the top products are made of and the range of immunity booster costs in India.
Factors That Influence Immunity Booster Pricing
Given that the immunity booster market is filled with options, buyers need to do some research before choosing a suitable product for their specific needs and goals. Simply going by the price tag is not an option. You also need to understand the variety of factors that can affect pricing. The top 3 factors that influence the immunity booster prices are:
Brand Reputation : Established brands with a long history of delivering high-quality and effective products tend to command higher prices than unknown brands. Since consumers are familiar with these brands, they associate them with reliability and trustworthiness.
Ingredients : The composition of the immunity booster is what makes the product worth your money. It is also one of the key determinants of pricing. If a product is made of exotic or rare ingredients, it will cost more than products that contain generic ingredients. Natural and herbal ingredients also cost more since they are deemed premium options.
Presentation and Packaging : Immunity boosters are available in different forms. From immune booster capsules and tablets to liquids and powders, you will find a range of options. The presentation and packaging of the product can significantly affect pricing. For instance, premium packaging such as individually wrapped servings or glass bottles may cost more than low-quality packaging materials.
Of course, things like taxes and shipping charges can also inflate the pricing of the products. The good news is that many of these immunity boosters are sold at discounted prices online. If you are lucky, you may get attractive discounts on your chosen product.
The Role of Startups in the Immunity Booster Market
Startups play a pivotal role in the immunity booster market of India. They bring innovation, fresh perspective, and competition to the industry. Through dedicated research and development, they are able to develop high-quality products that offer tangible value to the customers. Startups also offer the power of choice that proves invaluable when it comes to fulfilling the unique and varying needs of the customers.
So, if you have been convinced by the numerous benefits of immunity boosters, it is time to try them. Find the best one for your requirements and give your immunity the much-needed boost!
